Sep 30, 2012 TastyTies' Bow Ties Match SF Districts "I made the first tie so he could match my outfits," she says. Her boyfriend, Kevin Long, a tall marketing executive, blushes and taps his sequined bow tie, which perfectly matches Hartford's gold dress. "These are meant to celebrate San Francisco," she adds. Like miniature cupcakes, custom-made bow ties are precious, nostalgic and expensive. Historically seen as either a sign of a wealth and erudition, the bow tie is entering a new era. "Bow ties are back," says Matt Hartz, 29, and a resident of Pacific Heights. "It's an attitude." Read more...